‘Spider-Man: Homecoming’ Swings to Top of Social Media Buzz

Sony’s “Spider-Man: Homecoming” generated the most social media buzz last week with nearly 175,000 new conversations, according to media-measurement firm comScore and its PreAct service. The studio released a new full trailer on May 24, following an announcement video and image on May 22. The footage highlighted Tom Holland’s Peter Parker dealing with Tony Stark’s... Read more » Dave McNary