‘Spider-Man: Homecoming’ Dominates Social Media for Third Consecutive Week

Sony and Marvel’s “Spider-Man: Homecoming” continued to dominate social media buzz with 345,000 new conversations last week, according to media-measurement firm ComScore and its PreAct service. The activity was spurred by strong reviews, promotional cast videos and a June 28 coffee shop live stunt in which Spider-Man-suited stuntman Chris Silcox drops from the ceiling on... Read more » Dave McNary