To Lure Ad Dollars, NBC Tied Megyn Kelly to ‘Today’

Morning TV viewers have yet to become accustomed to the sight of Megyn Kelly on their screens, but they certainly recognize NBC’s long-running “Today.”  To sell Madison Avenue on her soon-to-launch new morning show, NBC is packaging the new anchor inside the familiar A.M. concept. NBC has already indicated that Kelly’s program will be considered... Read more » Brian Steinberg