‘Alien Covenant’ to Get Revolutionary Audio-Personalized TV Ads in U.K.

Twentieth Century Fox will be one of the first companies to take advantage of a revolutionary new advertising technology being launched this month by U.K. broadcaster Channel 4. The new interactive VOD format allows advertisers to personalize the audio for their campaigns targeting users of Channel 4’s on-demand service All 4. In a world first... Read more » Robert Mitchell