Turner, Viacom and Fox Debut ‘Open A.P.’ Ad-Targeting Plan to Broader View

Viacom, 21st Century Fox’s Fox Networks Group and Time Warner’s Turner began trying to line up broader support for the companies’ new effort to make it easier for advertisers to send their promotional messages to specific groups of TV viewers. The companies last month unveiled “Open A.P.” a new platform that will be operated and monitored... Read more » Brian Steinberg