Viacom Hopes to Lure ‘Event’ Ads to New Paramount Network

Viacom hopes to turn some kinds of TV advertising into a must-see event. When the company’s Paramount Network formally launches early next year, executives want some of the commercials to be as can’t-miss as some of the series they expect to run. Among discussions being held with advertisers are running programs with limited commercials as... Read more » Brian Steinberg