martes, 25 de abril de 2017
With ‘Genius,’ National Geographic Channel Makes Big Play for Cable Primacy
When Courteney Monroe joined National Geographic channel in 2012, the brand was in identity crisis. National Geographic magazine — the yellow-bordered, perfect-bound monthly, famed for its prize-winning photographs and school-library ubiquity — was as serious-minded and mission-focused as ever. But its sibling U.S. cable network had gone rogue. A joint venture overseen by 21st Century... Read more »
Daniel Holloway
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