Networks, Ad Buyers Jostle to Try to Spark TV’s Upfront Market

TV networks and advertisers have begun early-stage negotiations as part of the industry’s annual “upfront” ad-sales market, according to six people familiar with the pace of discussions. No one is believed to have begun writing business with any degree of earnestness, and several executives caution that marketers have yet to file their full budgets. Indeed,... Read more » Brian Steinberg