Influential Media Buyer Mediavest Spark Takes on New Name (EXCLUSIVE)

What’s in a name? On Madison Avenue, it won’t be the venerable corporate moniker Mediavest. The influential agency, one of the industry’s first stand-alone media-buying shops, is renaming itself as part of an ongoing effort by parent Publicis Groupe to recalibrate its media assets.  Currently known as Mediavest Spark after the French ad company’s Publicis... Read more » Brian Steinberg