ABC Wants to Shake Up Ad Plan Behind ‘American Idol’

Fox used “American Idol” over a decade to snare top-dollar TV sponsorships from blue-chip marketers like Coca-Cola, Ford Motor Co. and AT&T. ABC wants big money too when it revives the popular competition next year  – but not all of it will be tied to the living-room screen. ABC hopes to shake up the ad... Read more » Brian Steinberg