Disney Sees Volume Gains for TV Upfront at ABC, Kids’ Networks

Late-night’s Jimmy Kimmel and a slew of new kids’ offerings drew advertisers to Walt Disney’s Disney/ABC TV, which notched gains in the volume of advance advertising commitments it sold in TV’s annual upfront. The results – announced publicly by the company – offer another signal that the market for TV advertising has been healthier than... Read more » Brian Steinberg