‘Alien: Covenant’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Alien: Covenant.” Ads placed for the sci-fi horror film had an estimated media value of $5.47 million through Sunday for 1,291 national ad airings across 44... Read more » simonispot