Cavs-Warriors Rivalry, Playoff Surge May Not Be Enough to Lift NBA Finals Ratings to 2016 Heights

When game one of the NBA Finals tips off Thursday night on ABC, it will mark the third straight year that the league’s playoffs have ended with the Cleveland Cavaliers facing the Golden State Warriors. The burgeoning rivalry between the two teams will be the dominant Finals narrative after conference playoffs that saw increased viewership... Read more » Daniel Holloway