Snapchat’s Parent Acquires Placed, Startup That Maps Store Visits to Digital Ads

Snap, the parent company of Snapchat, has acquired Placed, a startup that tracks consumers’ physical visits to retail outlets and links those with online advertising campaigns. Terms of the deal were not disclosed. Snap is paying about $125 million for Placed, Bloomberg reported; tech-news site GeekWire reported that the deal was worth more than $200... Read more » Todd Spangler