‘Spider-Man: Homecoming’ Soars to New Heights on Social Media

Sony’s “Spider-Man: Homecoming” generated the most social media buzz last week with nearly 63,000 new conversations, according to media-measurement firm comScore and its PreAct service. The tentpole was featured in a GQ piece about star Tom Holland on June 1, and the franchise teased an upcoming animated series on June 3. “Spider-Man: Homecoming” also generated... Read more » Dave McNary