‘The Mummy’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Studios claims the top spot in spending for “The Mummy.” Ads placed for the Tom Cruise vehicle had an estimated media value of $7.83 million through Sunday for 1,394 national ad airings across 49 networks.... Read more » simonispot