WPP Buys into Asian Content Platform 88rising

Leading global advertising agency WPP has made a strategic investment in 88rising, a U.S.-based producer of digital content catering to the Asian millennial market. Headed by Jaseon Ma and founded in 2015, 88rising is based in New York and Los Angeles, with plans to open another in Shanghai. The company is also increasingly involved in... Read more » Patrick Frater